Whitney Bromberg Hawkings delivers the chicest flowers direct from the growers to your front door. Her secret? She sticks to one flower and makes a statement. No frilly arrangements and definitely no baby’s breath or carnations in her arrangements! In addition to her gorgeous bouquets she is credited with some of the most coveted floral installations- from Louis Vuitton during Paris Fashion Week to Annabels Mayfair celebrating The Chelsea Flower Show. Visit her website FLOWERBX to order on-line.
Q: HARDEST LESSON YOU LEARNED IN BUSINESS?
I am learning difficult lessons every day. Nothing prepares you for the challenges of a start-up, and the learning curve is steep. I have a feeling the hardest lessons aren’t behind me, but I am excited that I am growing every day.
Q: THREE THINGS THAT DEFINE YOUR BRAND?
Effortless, quality, consistency.
Q: WHAT ADVICE DO YOU HAVE FOR WOMEN WITH START UP IDEAS?
So my first bit of advice would be “JUST DO IT.” That said, I think it’s crucial to get support from other women. If you are looking to raise outside capital, look for female investors. Seek out the sisterhood!
Q: FAVOURITE LOCAL HANGOUT?
Good Life Eatery on Sloane Avenue has the most delicious kale salad and matcha. Also, the owners are two fierce young women whom I find super inspiring, especially as they are opening restaurants all over London now.
Q: WHAT WOMAN INSPIRES YOU?
I find Natalie Massenet endlessly inspiring, and I am so lucky that she is an early investor of FLOWERBX. She managed to completely change the way that people consume clothes, as before Net, no one bought clothes on line. We are doing the same thing with flowers.