When it comes to beauty, health and fitness Susannah Taylor is the expert. Editor-At-Large and founder of THE online destination for beauty and health, Get The Gloss!
Q. HARDEST LESSON YOU LEARNED IN BUSINESS?
I think one of the hardest parts of a start-up business is the relentless nature of it. When we started Get The Gloss I was coming up with most of the ideas for the site, heading up development as well as the design, doing the social media, finding and managing the team (their holidays, their sick days) and writing articles and styling shoots. It’s often such a small team on a start-up that it’s all hands to the pump. I worked morning, noon and night for years-once you start you can’t just get off the train or take your foot off the pedal, it’s all systems go. I’ll be honest I’m not sure I want to work that hard ever again!
Q. THREE THINGS THAT DEFINE YOUR BRAND?
Integrity-I’m the sort of person who wants to create something amazing else I wouldn’t want to do it! With Get The Gloss, it was important to create a health and beauty website that’s honest, uses the best health and beauty experts in the world, tackles the problems everyone needs to know and is unbiased.
Empowerment-One of our mantras is ‘You can have brains and beauty’. It’s absolutely fine to be a female banker or a doctor and have a small obsession with Laura Mercier. This is an amazing time for women and GTG is about making ourselves feel as brilliant as humanly possible.
Experts-I was a beauty and health editor of Vogue years ago and left after I had my first daughter. I realized on my maternity leave that I had a little black book full of the worlds finest makeup artists, hair stylists, personal trainers, nutritionists-you name it…and I decided I wanted to share their advice. That’s when Get The Gloss was created.
Q. WHAT ADVICE DO YOU HAVE FOR WOMEN WITH START UP IDEAS?
Be prepared to work very hard-it is incredibly hard work and you’ll find yourself doing jobs you thought you’d left behind years ago.
Be open minded-sometimes (often) things don’t go to plan with start-ups and you have to change tack with your ideas and start all over again. As they say, you learn from your mistakes.
Make sure you have a very clear vision of your idea and how it will make money. Think about the ‘why’-why is your product needed in the world and why do people need it in their lives.
Q. FAVOURITE LOCAL HANGOUT?
I live in Oxfordshire so I am no longer hanging out in London. However in Oxfordshire I’m a founding member of Soho Farmhouse. I work there, go to the gym, do yoga and swim. It’s amazing to have it just 10 minutes down the road and for my kids it’s brilliant as they can go swimming after school. Whichford pottery-this is an incredible hippyish hangout in Oxfordshire attached to quite a famous pottery-the food is healthy and unbelievably tasty.
Q. WHAT WOMAN INSPIRES YOU:
I’m generally not really inspired by famous people like actresses or singers ect. The people who inspire me are really my friends who have done amazing things like my friend Nicola who started Neom. We used to work together on magazines years ago and she has done unbelievably well in making it a success. I also admire Ariana Huffington for creating her book Thrive and making people realize that sleep and your family are as important as work. I think in our now 24 hour world where we can be on-call all the time it is incredibly important that we learn to switch off from work especially from technology.
Q. QUOTE YOU LIVE BY?
You only live once and ‘if you buy cheap you buy twice’-that one always winds up my husband!
Get The Gloss is a must read, Beth’s daily ritual!