Azzi’s top pick: Helena
Azzi's Livotte Pick

Azzi Glasser is an award-winning perfume designer who specializes in creating groundbreaking award-winning fragrances for the world’s top fashion designers, beauty brands, Hollywood actors, musicians and artists. Azzi’s level of creativity brings a bespoke and unique originality to all her creations.

Q. HARDEST LESSON YOU LEARNED IN BUSINESS?

The hardest lesson I have learned in business is the importance of balancing my life. As a mother to two children and running a business, both are my babies and there is a strong need for me to be extremely organised and to make sure that I can take care of all the things I love.

Q. THREE THINGS THAT DEFINE YOUR BRAND OR BUSINESS?

Authentic

Life-enhancing

Transporting

 

Q. YOUR BIGGEST CHALLENGE GOING FROM AN EXCLUSIVELY BESPOKE BUSINESS TO THAT WHICH IS MORE COMMERCIAL?

The hardest challenge of going from bespoke to commercial is maintaining the allure and the sexiness of the intimate bespoke experience which I have enjoyed doing in my collection of perfumes with The Perfumer’s Story. It’s hard to get the full experience in a commercial offering across in exactly the same way but I enjoy the challenges, it’s what makes my work exciting.

 

Q. FAVOURITE LOCAL HANGOUT?

I love the Chiltern Firehouse, having worked with Andre Balazs on the signature scent I created for the Firehouse before it was built. I have a sense of being part of the family there. It’s like a second home to me.

 

Q. WHAT WOMAN INSPIRES YOU?

Luisa marchese Casati

 

Q. A QUOTE YOU LIVE BY?

My father told me when I was 9 years old “Life is what you make of it, so don’t rely on anyone”

 

You can visit her website here

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